About Us

The Timeless Journey of Claudia Koch Watches

Some brands are built in boardrooms. Others, like Claudia Koch Watches, are built through passion, family legacy, and a deep appreciation for time—both in craftsmanship and in life's most meaningful moments.

From One Generation to the Next: The Birth of Claudia Koch

What started as a small, family-driven endeavor has grown into a global brand, but our essence remains the same—creating timepieces that embody luxury, elegance, and accessibility.

Our story began with our grandfather, Megerdich Mavlian, whose dedication to fine watchmaking laid the foundation for what would become Claudia Koch Watches. The brand's early identity started under the name Mavlian, carrying our family surname. As our vision evolved, so did our name, transitioning to Claudia Watches, focusing on elegant timepieces for women. However, recognizing the desire to bring our craftsmanship to a broader audience, we rebranded once again—this time as Claudia Koch Watches, introducing refined collections for both men and women.

While Claudia Koch Watches became our flagship brand, we also introduced Alexus Christy, a luxury collection dedicated exclusively to men’s timepieces.

Today, we are proud to see our name displayed in stores across Asia, Africa, and the Middle East, and as of 2023, we have expanded into Europe, with our headquarters based in Amsterdam, Netherlands.

A Philosophy of Affordable Luxury

At Claudia Koch, we believe that luxury should be felt, not just seen. Our watches are crafted to offer the feeling of exclusivity and sophistication, while remaining affordable and fashion-forward.

We design timepieces that are versatile enough for every occasion—whether it’s a formal event, a business meeting, or a casual outing. Our mission is to provide modern, stylish, and high-quality watches that stand the test of time, both in durability and design.

Design & Craftsmanship: The Balance of Tradition and Innovation

Each Claudia Koch timepiece is designed in-house in France, blending timeless elegance with contemporary fashion trends. Our team of designers works with an eye for detail, ensuring that every watch reflects the perfect harmony of class and modernity.

Our watches are manufactured in Hong Kong, using high-quality materials such as stainless steel and alloy, and powered by precise Japanese movements—a testament to both reliability and excellence.

Our Community: A Brand for Every Generation

Claudia Koch Watches was built with the belief that a great timepiece should be accessible to all. Our audience ranges from teenagers exploring their first statement watch to seasoned professionals and trendsetters seeking refined accessories.

We stay closely connected with our customers through:
✔️ Social Media – Follow us on @claudiakochofficial
✔️ In-person events & exhibitions
✔️ Collaborations with trendsetters & designers

A Global Presence: Our Exhibitions & Events

We take pride in being part of international exhibitions, showcasing our collections across major fashion and trade shows. Over the years, Claudia Koch has been featured in exhibitions held in:

🌍 Lebanon
🌍 Dubai
🌍 Hong Kong
🌍 Germany

Each event is an opportunity to connect with watch lovers, introduce our latest designs, and celebrate the art of timekeeping with a worldwide audience.

Looking Ahead: The Future of Claudia Koch

Our journey is far from over. With every collection, we continue to listen to our audience, adapt to modern fashion trends, and enhance our global presence. Expanding further into Europe is just the beginning—we aim to bring Claudia Koch to more wrists, in more places around the world.

Join us on this journey. Explore our latest collections, stay connected with our growing community, and wear a watch that tells more than time—it tells a story.